Podcasting in business?
One of the things I try to do on this blog is put things in a practical context for marketers who are trying to figure how (or whether) to integrate new technologies like RSS, blogs and podcasting into...
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Checking in, then checking out
Apologies for the light week. I will get back to a regular schedule in a few weeks. For now it is a bit spotty. A bit on podcasting. Shel Holtz located an interesting research report, and subsequently...
View ArticleIt’s Springtime, Must be Showtime
It’s a rite of passage — that moment when you realize that the bulk of industry conferences and trade shows are scheduled in the Spring and early Autumn. Not all, mind you. There are trade shows going...
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More Syndicate Tuesday
Stormhoek Sauvignon Blanc is nice, but the Pinot Grigio is FINE. The wines were served at KnowNow’s reception tonight (and a later party which I intended to go to but just crashed). I wish I could...
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Syndicate Wednesday Morning
First things first, my number one fan says maybe I was too hard on Amanda Congdon in my post about Tuesday’s keynote session. Which was not my intent. I enoy Rocketboom, think she is tremendously...
View ArticleMore Syndicate coverage: Syndicate and me. Syndicate and marketers.
Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate. To start with, I was personally interested in the topics, especially podcasting. So when Corante...
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Syndicate Wed. Afternoon: Building a Business Case for Podcasting
Building a Business Case for Podcasting. Eric Schwartzman, moderator. Panel: Heather Green, BusinessWeek, Mikel Ellcessor, WNYC, and Jeff Burkett, Washingtonpost.com. Podcasting: "Makes sense. Do we do...
View ArticleEverything you always wanted to know about podcasting
Well, not really. But I launched a podcast for a client this month and in the process, have learned more about what can go wrong with a podcast than I ever thought possible. The good news is, we’ve got...
View ArticleMore on podcasting and Business Forward SMB podcast
"I think she’s got it." — Professor Henry Higgins It was an experience, my friends, but I’ve finally nailed the various technical and software issues I was having in the podcast production process....
View ArticlePredictions for 2018 – Podcasts, Newsletters and Targeted Content
In my post earlier this week, I predicted three types of digital content would be central to advertiser efforts in 2018. Newsletters What’s old is new again. Newsletters are super valuable because they...
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11 ingredients for digital success in 2018
The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers — Mashable, Rolling Stone, Time — sold for a fraction of their former (perceived) value. Whether...
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